am/pm Japan launches convenience store for women
Submitted by Ruairi Hatchell on Tue, 2005-12-20 10:16. :: Business
TOKYO — Convenience store chain operator am/pm Japan Co opened Monday its first store under a new line targeting female shoppers in an office district in Minato Ward.
The store called "Happily" sells about 2,500 types of cosmetics, 10 times as much variety as in its existing stores, and 240 types of dietary supplements. The magazines it sells are only those targeting women. It is staffed only by women except at nighttime and has a restroom for exclusive use by women.
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